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One Great Jones Alley

Project Type



Est. 2017


688 Broadway, NoHo, NYC


Madison Realty Capital
"I want to reach out and touch this building."
Landmarks Preservation Commissioner

This proposed 12-story, 45,000 square foot mixed-use development (commercial/residential) in the NoHo Historic District has already been hailed as a modern landmark. Its Broadway facade features an innovative terra-cotta screen facade that honors the rich masonry and cast-iron articulation of its context, yet is unabashedly modern. The design also takes advantage of NoHo’s unique private service streets, with its unexpected main residential entrance from Great Jones Alley, an evocative remnant of the neighborhood’s industrial past.

One Great Jones Alley,” New York Lifestyles Magazine, Nov 2016
1 Great Jones Alley tops out in Noho amid a flurry of sales activity,” Curbed NY, Oct 2016
NoHo Penthouse Was Last Week’s Top Residential Sale in Manhattan,” DNAinfo.com, Oct 2016
New York’s Latest crop of luxury residential developments,” Wallpaper, Aug 2016
An Alley Entrance for a NoHo Condo,” New York Times, Nov 2015
688 Broadway a huge hit with Landmarks Commission,” Curbed NY, Oct 2012

Weidlinger Associates – structural & civil; OLA Consulting Engineers – MEP; Ryder Construction – pre-construction; Noble Construction Management Corp. – construction management; Brian Orter – lighting design; HM White Site Architecture – landscape; Lewis S. Goodfriend & Associates – acoustical

Renderings by MARCH